Working to build a social media presence takes a great deal of effort and energy. For many companies or organizations, Instagram is a place that their fans and followers are gained. This site is all about sharing images, pictures, and other graphics in a quick and easily digestible way. As such, millions of users come to the site every day to check out what is going on and learn more about the pages that they are following.

Yet, as quickly as these pages can grow in free followers and through their free likes, these individuals can be lost as well. Individuals that want to avoid losing their audience need to know what to do in order to avoid this problem. One way to lose followers is to post something too risqué for the audience or too controversial. If you have built an audience and want to retain your followers, then, you want to avoid this problem by gauging what it is that your audience expects and avoid going too far outside of their comfort zone.